Using AI to create more impactful experiences


Meet interax.ai


We’re a team of marketers, developers and project managers with a track record of running successful experiences for major brands and a mission to apply the science of artificial intelligence to improve the effectiveness of every campaign.


About us

Get ready to experience a boost


Attract

Engage

Analyse


A successful event relies on reaching all the right people, maximising their experience and gathering valuable insights from every interaction.

With interax.ai you can optimise each element for a measurably better performance.

Attract all the right people


We use machine learning technology to optimise the reach and impact of your pre-event activity.

And wherever your activations take place, we have the skills and know-how to make them irresistible.



Get access to:

  • Wide variety of data sources to build audience understanding
  • Machine learning to build audience insight of behaviour and motivations
  • Individualised invitations to optimise the channel, tone, messaging and offer
  • Unrivalled track record in building standout brand experiences

More rewarding engagement


We utilise AI to deliver individualised experiences that fit seamlessly into each customer’s own journey.

We utilise every sense to deliver experiences that are stimulating, memorable and sharable.



Activations will:

  • Match the individual with the most appropriate content
  • Create unique experiences for every visitor
  • Focus on driving each customer’s next best action
  • Use ground-breaking conversational ai for more meaningful interactions

More insightful analysis


Imagine getting the same level of real-time performance data in your experiential campaigns as across digital activity.

Imagine being able to tie them together into a seamless customer journey.



That’s what interax.ai delivers, including:

  • Real-time dashboard of all key metrics
  • On-the-fly testing and optimization
  • Seamless link into CRM system
  • More actionable insights
  • Seamless link into customer journey planning

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interax.ai is part of the Interactive Media Group